Customer Relationship Management

Most companies know how important it is to manage customer relationships well - however developing and implementing an integrated Customer Relationship Management (CRM) strategy across a business is often complex and challenging.


The SAP Customer Relationship Management (SAP CRM) solution provides ‘one view’ of your customer and supports end-to-end marketing, sales, service and analytics in your organisation.  It supports a wide range of processes from generating a lead, through to closing a deal, all the way to servicing, supporting and retaining your customers.

REALTECH’s consultants have worked on CRM solutions across many industries, and we understand the complexities of delivering an integrated CRM solution that works across multiple business units.

Data quality is vital to CRM success and it can be surprising where you can find various repositories of customer information across an organisation (and in what formats!).  REALTECH can assist you to manage your data with the appropriate tools from SAP Business Objects for Data Quality Management (DQM) and Enterprise Information Management (EIM).

Whether you want to develop your current SAP CRM or are planning to implement the system, REALTECH will work alongside you at every step to ensure your SAP CRM delivers improved customer relationship management for your organisation.


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Explore the SAP Portfolio

SAP CRM Solution Map


SAP & Sybase Solution brief

Sybase Mobile Sales for SAP® CRM provides anywhere, anytime access to SAP® Customer Relationship Management software